2011年7月9日星期六

Hermes birkin waiting list? No, be a queue jumper

If we ask a fashion lady to come up with a luxury brand without thinking, except for Louis Vuitton which has a fake flood all over the streets, I believe al the fashionable ladies who are familiar with luxury brands will remind Hermes, and they will have a lot to say about Hermes.

And if the series is a luxury by LV bag for the entry-level, then love of MaShi Birkin (also called Dennis bergkamp to pack) is worthy of the king of the bag bag top. The question is, how do we have a Birkin? In real life, ordinary common people about identity, want to buy a Hermes birkin bag really is brutally hard.

Indeed, no matter whether the waiting list MaShi love the marketing strategy before, Birkin bag position top luxury name already secure, even if there is more consumers spending will also feel (see chart 3). In buying power allows premise, still have to add luck and communication of the full use of, this is why even celebrities, will also be on Ebay for can make to spot the sellers, your for celebrities, natural doesn't care about the pay a spot fee.

Maybe this is the reason why Hermes birkin is so expensive and hard to get. Maybe it's just because of these, Hermes birkin has the irreplacable status in luxury products.

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